I'm so excited with the improvement of my campaigns/revenue and I just want to share what made it for the
better for me.
So it may seem super obvious for most people. For scaling, I used to try new audiences and new
creatives. When I discovered the crazy method not too long ago I tested it, it worked SO well, and I
duplicated multiple times an exact same campaign. The thing is it worked at first because the roas was
great, but then I realized that if with $200 a day my roas was 1.85 just duplicating as is it to
$300-$400 with the crazy method and have a total of $500 with these 3 campaigns running, it wouldn't
magically keep my roas the same or even make it better. I could duplicate as is only if the roas is very
good and there's room to scale (and as konstantinos told me). So... I tried with different similar
audiences, but it still didn't work.
I then read a comment of Konstantinos suggesting to mainly scale by duplicating but with new creatives.
Now, I only keep a working interest that is broad (for example, photographer) and I simply create new
creatives and launch new campaigns with these new creatives using only this interest (or completely
broad if that works for you). With that for now I'm able to maintain my roas by scaling slowly. I have 3
crazy method campaigns and then all have 3-4 creatives in it and they're all different. I realized that
if I wanted to scale by trying Photography instead of Photographers, it reached the same people because
they belong to both interest groups, so they are not interested in the creatives anymore (ad fatigue)
but by scaling with creatives only (of course using the crazy method) that's where all the difference is
made.
Κωνσταντίνος Δουλγερίδης does it make sense?
Konstantinos Doulgeridis — Top contributor
Isa [Last Name], I have been watching your progress all these months. I'm glad you reached to the point
of sharing your own strategy 😊. It makes total sense to me and I'm really glad it is working well for
you.